Logo design for the AIPH World Green City Awards
The AIPH World Green City Awards will recognise cities which promote and support greater inclusion of nature and plants in urban environments.
Briefed to design the logo with the requirement that the AIPH logo and strapline ‘The world’s champion for the power of plants’ were also to appear to associate AIPH, the International Association of Horticultural Producers with the awards.
The chosen design clearly spells out the name of the awards, using the green colour shades from the AIPH floral icon within the letterforms to create a bold and colourful identity.
The use of a lock-up, locking each element (AIPH logo + strapline + awards name + date) in their relative positions, will ensure the branding is clearly and consistently applied across all communication channels.
I also created the theme ‘Everyone Wins. Cities. People. Planet”. which is being used to promote the awards.
The AIPH World Green City Awards ceremony will take place on 14th October 2022 during the IUCN Leaders Forum in the Special Self-Governing Province of Jeju, Republic of Korea.
How I helped
– Logo artwork
– Awards theme
– Awards advert
Branding for the inaugural AIPH World Green City Awards 2022 championing the power of plants in building greener and more sustainable cities