Anderson Health is an independent firm of Private Medical Insurance brokers based in the City of London offering advice to clients both in the UK and throughout the rest of the world.
Approached by Tim Cowan, one of the partners, to redesign their website and clearly communicate their broking expertise and in-depth knowledge of the health insurance market.
The website is now fully responsive, with simpler site architecture, strong design, cleaner page layouts, improved typography, and a bolder colour palette. Copy was kept to a minimum in order to encourage prospects to make contact and learn more.
Icons help prospective clients including city institutions, foreign governments, large corporates, law firms, SME’s and individuals, to navigate to relevant content quickly and effectively. Coloured images also replaced the black and white images, adding more vibrancy, reflecting their target audiences, and office location opposite one of London’s most iconic buildings – The Gherkin.
The project was completed in four weeks.
How I helped
– Website design
– Icon design
– Image sourcing
– Interactive form design
I also redesigned their forms to ensure they are consistent with the new website design. The interactive forms are downloaded from the website in pdf format.
Rob was recommended to us and we are really glad we contacted him. He quickly understood our brief where other designers had failed. Without Rob’s intervention I’m not convinced the design of our website would be as impressive. We are really happy with the end result and would highly recommend him to anyone considering creating or redesigning a website.