CPR Costs Lawyers
CPR Costs Lawyers are a specialist team of Costs Lawyers and Costs Professionals with an enviable reputation for getting cases over the line.
Recommended by one of my clients to design the branding and website for this start-up.
Working closely with Rob Franks, Director of CPR, I gained an understanding of his requirements and learnt of their team’s reputation for responsiveness in answering their clients costs challenges.
This responsiveness I reflected in the design of the identity by showing bars in motion to form the shape of the letter C. The brandmark is used across the website design and as the favicon to further strengthen brand recognition.
The CPR website design is clean, modern and professional and clearly communicates their legal services, the benefits they deliver for their clients, and the team’s costs experience.
Briefed to avoid blue and grey, which typically appear on many lawyers websites, I used cream, giving the website a warm, approachable feel, and the red from the new logo to highlight key messaging and to gain the attention of the visitor.
As well as the colours, hand drawn illustrations rather than images of smiling hand shaking corporate people, also help to position CPR apart from their competitors.
The website is easy to update and manage internally through the WordPress content management system (CMS).
How I helped
– Stationery design
– Brand guidelines
– Website design
– Image sourcing