Approached by the new owner to rebrand and redesign their non-responsive website which was not reflecting who they are, what they do, and the impact they have in answering their clients complex plastics challenges.
Discovery meetings gave me insight into the company, their clients which include world leading aerospace, automotive and defence manufacturers, and the challenges the business was facing.
I created ‘Discussion Documents’ and ‘Moodboards’ which distilled our discussions and my own research into their industry and competitors. This enabled me to clearly understand the key messages to be communicated and to form ideas to refresh their brand and website.
The new fully responsive website, built in WordPress, now loads faster (under 2 secs), has simpler navigation, a visually eye-catching design, cleaner page layouts, new graphics, and updated content and images.
The website has been extremelly well received both internally and by their clients. And with WordPress content management system (CMS) easy for HPM to manage.
How I helped
– Brand messaging
– Developed corporate strapline
– Website audit
– Redesigned website
HPM is the only UK company who can offer a cradle to the grave service. From the manufacture and sourcing of components, through assembly and testing to packing and labelling. Using the HPM logo shape I designed a graphic to communicate this simply and visually.
I also designed a graphic to communicate their Metal Injection Moulding (MIM) process rather than using words or bullet points.
Rob was introduced to us after a couple of failed attempts to find a creative force that could help us rebrand, and take us to where the business deserved to go. Rob took us from initial inception to delivered project, with great drive, during what was a difficult time for the business, with unswerving support, professionalism that knows no bounds and a creativity that is second to none. He’s also an exceptionally nice guy, so easy to deal with and a pleasure to recommend anybody to. Thank you Rob.