Inner-Living, London

The cost of accommodation in London is one of the biggest outlays for young professionals. Co-living is the new way to overcome this problem.

Inner-Living London is the co-living place for professionals and entrepreneurs to enjoy a self-contained furnished private space, incredible shared areas, fabulous London locations, and everything included in one easy inclusive monthly bill.

Tasked with redesigning their logo and website.

I wanted the new logo design to reflect ‘inner living’ graphically. This I achieved by overlapping the Inner-Living initials inside a square shape, representing private space. The client asked for the colour green from the previous website to be used. I simply increased the vibrancy of the colour to create a visually bolder identity.

The clean and simple website design, and use of the vibrant green, ensured key messaging stood out. A hand scripted font also added a more personal, friendly feel to the design. Icons of the furnishings were used to clearly show what was included in the monthly rental.

The result? Full occupancy.

How I helped

– Brand audit
– Brand identity redesign
– Brand messaging
– Website redesign

View Old Website

We came to Rob with virtually a blank sheet for a website of our chain of co-living spaces. Not only did Rob basically write the brief himself and create the brand, he’s designed an amazing website for us as well.


View Website