waveL are a team of experienced communicators who design and implement European, international, and local communication campaigns that deliver strategic value to their customers.

Being tasked with designing a new brand identity and website for waveL was an exciting prospect.

The brief was simple. To communicate waveL’s industry-leading Space, Technology, and Finance expertise and to showcase projects they have delivered for their clients including the ArianeGroup, European Space Agency (ESA), European Investment Bank (EIB), and Soitec.

I ran several workshops to gain a clear understanding of their business objectives, expertise, and audiences. A questionnaire was also sent to the team which gave me valuable insight into their own individual requirements and examples of website designs liked/disliked. As the waveL team works remotely across Luxembourg, Paris and London, weekly video calls were used throughout the project process.

The findings were then developed into moodboards, website navigation and page wireframes to shape the creative direction and enable waveL to further tighten their copy. The “Our story is to tell your story” theme, evolved during our discussions, is now the waveL corporate strapline and used across the new website and identity.

The website simply and clearly communicates waveL’s expertise, and together with eye-catching vibrant visuals and imagery, informs and inspires visitors and drives engagement.

The website is easily updated by the team through the WordPress Content Management System (CMS).

How I helped

– Brand identity
– Messaging workshops
– Messaging development
– Website design
– Icon design
– Image sourcing

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Anderson Health Website Design
Anderson Health, New Website Icons
Anderson Health, New Website Icons

It’s been a real pleasure working with Rob. His personal and friendly approach with the team made the process easy from start to finish.

He took the time to understand our company and vision moving forward. He also challenged our thinking and ideas to design a new identity and website which were visually stunning and helped us to tell our story. Both have received extremely positive feedback from our international clients. I really couldn’t recommend him more highly.


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