Publication Design

Publication design which achieves the desired action from your internal or external audience – to inform, educate, and persuade.

20+ years of solving graphic design publication challenges for associations, charities, corporate companies large and small, within the technology, manufacturing, education, financial services, healthcare, and horticulture industries.

– You’ve invested time and money on surveys with your membership and have collated the findings. You now wish to publish a report informing them of the insights with a visually impactful and page-turning design, clear data charts and graphs, and infographics, to help with their future decision-making.

– Your sales brochures are in need of creativity to clearly communicate the benefits of your product or service to your target audience. Design which effectively positions you as the go-to brand in your space and generates more leads for your business.

– Your white papers have traditionally been copy led. You’re now looking to use design to present your research and information more visually, to capture the attention of your audience and help increase wider brand awareness.

I can help with

– Print design
– Sales literature
– Reports
– White papers
– Bid documents
– Internal comms
– Diagrams
– Event graphics

Recent projects

Graphic Design / Print Management

European Space Policy Institute (ESPI)
Annual Report 2023 design for the European Space Policy Institute (ESPI), Europe’s independent think tank for space based in Vienna

Graphic Design / Print Management

European Space Policy Institute (ESPI)
Document design for Austrian based independent space policy think tank for their bold new vision for Europe in space “ESPI2040: Space for Prosperity, Peace and Future Generations”

Graphic Design

Confederation of European Security Services (CoESS)
Designed report of the first ever EU-wide survey on labour and skills shortages in the private security sectors

Graphic Design

International Association of Horticultural Producers (AIPH)
Designed the Global Industry Survey on Sustainability report which identifies the areas AIPH can support the ornamental horticultural industry

Graphic Design

International Association of Horticultural Producers (AIPH)

Designed the AIPH Plant Health Survey 2021 report highlighting findings from its worldwide membership on voluntary standards in plant health management

Graphic Design


Designed home care funding guide to help families understand the costs of caring for a member of their family

Graphic Design


Designed white paper informing utility and infrastruture companies of the need to adopt smart, data-driven asset management systems

Publication design process

I work closely with my clients. I get to the very heart of what makes you and your business unique; researching your industry and target audience, and applying that knowledge to the design process, to create visually memorable and effective publication, which answers your business objectives – to educate, inform, generate leads.

Step 1: Project discovery

When you get in touch we will discuss your publication design project requirements and timings. I will ask questions, listen, and gain a clear understanding of your brand, objectives, and target audiences. You will inform me of the files you will be supplying eg: copy, logo, brand guidelines, images, and if required, the assets I will need to design, re-create, or source. This ensures the quote I supply is accurate based on our discussions.

Step 2: Briefing and timelines

Upon acceptance of the quote I’m briefed in person, or online, using Teams or Zoom. I will supply a schedule incorporating timings for all stakeholders feedback and approval to ensure the project is delivered on time and on budget.

Step 3: Creative concepts

Visuals are created showing two options of a front cover design and two agreed double page spreads from your report, brochure, guide, or white paper. These design concepts are supplied in pdf format for your feedback.

Step 4: First draft

Once these visuals are approved the complete publication is designed. A pdf is supplied for your feedback and proofreading. My quote also includes two rounds of minor content edits and data checks.

Step 5: Final checks

The final pdf is supplied for checking and approval by you. The master artwork is also supplied to you. I will also retain a copy of the master artwork files just in case.

Step 6: Happy days

Your publication gains positive feedback and achieves your business objectives.
Working with Rob is easy and inspiring. His enthusiasm for his work is obvious and his creative talent delivers a range of possibilities that suit any medium or audience that we have targeted. Rob immerses himself in the subject to be able to create ideas that present the intention and nuances as well as the facts.